The MagicBand: The Next Generation of Mesmerizing Disney Fantasy Made Real

The MagicBand: The Next Generation of Mesmerizing Disney Fantasy Made Real

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Walt Disney was and is considered one of the truly creative and imaginative minds of the 20th century. Adidas ZX 700 Heren When he first opened his Disneyland in the mid-50s, he included a Tomorrowland. Tom Brady College Jerseys He followed up with his futuristic views when he pushed the envelope at the trend-setting DisneyWorld. fjällräven kånken Klassiska However, nothing in these prescient creations can hold a candle to the latest fantasy made real in the world of Disney: The MagicBand. No Friction Means No Paper and No Money The end result of more than a decade of research and an investment estimated to exceed $1 billion, the seemingly innocuous wristband provided to all visitors is actually the interface for an extensive park management system. Todd Gurley Jerseys Designed to achieve the entertainment park Holy Grail of a “frictionless experience,” the MagicBand and its supporting cast of technology elements allows visitors to arrive, move through, and depart the world-famous park without any tickets, paper maps, or even money if they desire. The amazing wristband is actually the home of the latest-version RFID technology that continuously interfaces seamlessly with the thousands of sensors placed throughout the park. asics femme pas cher The band is read by all sensor within 40 feet of its wearer, and that allows the massive computer resources to track all visitors in real time. Fjallraven Kanken No.2

This data allows those visitors to enjoy everything from automatic hotel check-in to preprogrammed routing to preferred rides to automated ordering and service in many of the park’s restaurants. Scarpe Nike Years in Development and Testing In keeping with the Disney obsession with giving its fans and guests a transparent visit to its getaway (even all the service tunnels and facilities support this goal), the entire MagicBrand project was shrouded in secrecy during its long testing phase. Today, an article in Wired stresses how even now there is a “loose lips sink ships” attitude towards even discussing the inner workings and technology behind the MagicBand. Chaussures Nike Pas Cher It indicates that one of the more popular attractions at DisneyWorld was surreptitiously turned into a beta site for the innovative bands and supporting infrastructure. Today’s version of the band incorporates many of the hundreds of lessons learned and insights gained, including the design of the band itself. Asics 2017 Goedkoop The final band not only incorporates the proprietary technology, it boasts of numerous design features to keep it in full compliance with park traditions. This includes ensuring that everyone is made to feel equal and welcome by every aspect of the park and its attractions. In fact, the MagicBand also serves a powerful marketing purpose. Maglie Miami Heat Borrowing from the old Carly Simon song, Disney creates a great deal of anticipation by sending the colored and personalized bands to the homes of future attendees after signing up online. This tantalizing teaser about magical things to come is the perfect setup to a most memorable visit. The MagicBand is a game-changer, and everyone in the park business is hustling to understand it.